It’s Time to Get Lucky!… Why Raffle Campaigns Still Deliver for Charities.

Spring is when many charities start looking ahead: lighter days, renewed energy, and the need for fundraising campaigns that actually deliver - not just in theory, but in cash raised.

One of the most reliable tools we see charities return to, year after year, is the raffle. Not because it’s flashy or fashionable - but because it works.

If you work in the charity world, you’ll know this feeling.

You put real thought into a campaign. You try to get the tone right. You’re careful not to guilt-trip people, but you still need urgency. You make it human. You hit publish…
…and it disappears into the scroll like it never existed. That’s not because people don’t care. Most do. They’re just overwhelmed.

Strategy isn’t a luxury for charities. It’s your rudder.

Too often, charities are forced into constant action without the breathing space to step back and define direction. But without strategy, even the best intentions can drift - like navigating rough seas without a rudder.

Let’s shape what comes next - together.

Choosing the Perfect Direct Mail Partner.

When charities choose Wodehouse as their direct mail partner, they’re not simply commissioning print - they’re trusting a team that treats their cause, their supporters and their reputation with genuine care. We’ve built our approach around clarity, empathy and craftsmanship because charities deserve more than a production line; they deserve people who make the complicated feel simple and the important feel well looked after.

There are practical considerations for only using one Integrated Full Service Marketing Agency who is familiar with your brand, to meet the quality expected and importantly, meet the deadlines that you require…  

Delegation is the key to great marketing

When working on graphic design or direct mail projects we always emphasise the importance of sharing responsibilities with your colleagues, even if the urge to steer a project ‘solo’ can be so alluring and seem on the face of it safe. For a variety of reasons sometimes, particularly over multiple assets, it’s not.

Online Design Compared to Working with a Marketing Agency you LOVE...

We don't regard template based design as a catchall for a particular sector. Design and indeed the personality of a brand and its values is far more subtle and nuanced. To get something off the shelf that you feel 'closely' matches your brand is still doing it a disservice. Making it generic rather than memorable. You can’t base your communication on something a designer made available to everyone with no knowledge of your company. This post is not a Canva pile on!...

A Shout Out to the Humans in a World of AI! Creative Design and Direct Mail Marketing.

Enhancing Visual Design and Traditional Mail Marketing

In an era of transformation brought about by artificial intelligence across various sectors the field of graphic design and direct mail finds itself at a critical point. Although AI provides resources, for enhancing productivity and leveraging data driven perspectives, the unique essence of creativity, emotion and intuition remains unparalleled. This is why human centred design continues to prevail in a technological landscape.

Useful for all sorts of words like Wisdom, Welcome, Wonder and Wodehouse but did you ever wonder how we got the only letter in the alphabet with two syllables?… or indeed whose name hints at its appearance?

VOTE Wodehouse for a better future for your business or charity...

Our Manifesto for Quality Graphic Design, Print and Direct Mail for Charity and Business in Britain! Take Pride in YOUR Brand!

Our White Rabbit looks at his gold pocket watch and with a fevered brow, frantically dashes off down the rabbit hole, realising he's very late for a Direct Mail Campaign.

Situations like this happen frequently in the business of Direct Mail, it’s the mission creep that really can affect the responses to any clients’ campaign.

Double the effectiveness of your campaign be it for a charity or business by combining the powers of social media and direct mail! There's a natural pairing with these two means of communication - online and print. You'll extend your reach to two different audiences or both, and benefit from the ability and audience enthusiasm to share posts at no additional cost to yourselves!

In this blog we discuss the difference between being a brand or a commodity. You don’t want to be the latter! If you don’t have a distinguishable brand that is recognisable and communicates your values you might as well be a commodity, one more sack of coal, or a bag of grain. If you fail to have differentiation between your peers and can often end up pitching for business on price alone. A rebrand could be just the tonic for your business in 2024.

In this blog we discuss a little of the Wodehouse approach and our values which make us somewhat different to many direct mail companies. We're talking about our quiet revolution in design led direct mail, clients who see the value in what we produce campaign after campaign.