A campaign flyer and brochure from BeWISE to fight cancer, featuring an owl mascot, colorful icons, and statistics about cancer prevention and smoking links, with a message of action and awareness.

Action on Cancer

Impact looks like… early action, saving lives.


Action on Cancer
A collaborative NHS-led initiative bringing together local partners to improve cancer outcomes through prevention, early diagnosis, and public awareness.

What they asked
To raise awareness of cancer risk, symptoms and screening - reaching people who might otherwise delay or avoid taking action.

The campaign needed to encourage earlier intervention, increase screening uptake, and promote healthier lifestyle choices, all without relying on fear-based messaging.

What we did
We created a bold, highly visual awareness campaign designed to cut through in everyday environments. A positive message that pushed change.

Using vibrant colour, hand-drawn typography and simple illustrations, we made serious messages feel approachable and human. The focus was on clarity and action - encouraging people to notice symptoms, attend screening, and make small, meaningful changes.

A flexible visual system, including a simplified “C” marque with a vibrant palette, ensured brand consistency across formats and future rollout.

Two vertical banners promoting cancer awareness from Action on Cancer. The left banner, blue background, features a microscope graphic and the message 'Screening has MEANING!'. The right banner, orange background, features a clock graphic and the mes
A brochure about cancer awareness with a blue background and an orange owl logo. The text reads 'Be Wise to Cancer!' and includes statistics about cancer prevention, with colorful graphics and logos.
Two vertical banners from Action on Cancer, one pink and one blue, promoting skin cancer awareness and sun safety tips. The pink banner emphasizes cutting risks of cancer and taking control, while the blue banner features a sun wearing sunglasses and
Colorful square with pink background and teal accents, featuring a pair of white scissors and the text 'Cutting your RISK of CANCER' in yellow and white, and a circular logo with multicolored human figures holding hands.
Pink and white informational card promoting healthy lifestyle choices to reduce cancer risk, with social media handles and a colorful logo at the bottom, placed on a wooden surface.
Four colorful cards with health-related messages about cancer, screening, and symptoms. Each card has bold, playful text and icons, including scissors, a telephone, and a microscope.
Three copies of a printed report titled "Our Cancer Strategy for South Cheshire and Vale Royal" with a blue cover, colorful gear illustrations, and the Action on Cancer logo, lying on a purple surface.
Open booklet with information about cancer strategy, placed on a dark purple surface.
Open brochure with healthcare information on a purple background.

“…Clearer communications helped donors understand the scale and impact of the charity’s work…”

“The team at Wodehouse is fantastic. Creative, professional and completely reliable. Even when I know I have given them a ridiculous brief or impossible deadline, they still come up with the goods - and they do it all with a smile. I don’t know what I would do without them.”
— Client Feedback

Campaign deliverables

  • Pop-up exhibition displays

  • Postcard series covering key messages

  • Printed collateral and promotional items

  • A4 Medical Strategy Report

  • Visual identity system and campaign assets

  • Illustration and icon suite


The Outcome
A confident, accessible campaign that helped shift the tone from fear to empowerment.

Clear, engaging communications increased visibility, encouraged earlier conversations, and supported people to act sooner - where it makes the biggest difference.

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