A young girl in a denim jacket reading a book in a bookstore.

Child Bereavement
UK

Impact looks like… no family facing grief alone.


Child Bereavement UK
Child Bereavement UK supports families facing the devastating loss of a child, as well as children and young people coping with the death / or expected death - of someone close to them. Their work helps rebuild lives through compassionate, specialist support.

What they asked
Child Bereavement UK wanted to re-engage lapsed donors through a raffle campaign that would:

  • Encourage immediate participation

  • Rebuild long-term donor relationships

  • Increase future fundraising potential

All creative needed to remain fully on brand, aligning with their established colour palette and visual identity.

What we did
We developed a direct mail campaign that balanced sensitivity with approachability for their first ever raffle campaign:

  • A clean, visually engaging design that felt warm and accessible

  • Careful use of the charity’s distinctive colour palette to maintain brand consistency

  • A simple, intuitive structure to make participation easy

To improve response handling, we introduced personalised, camera-matched raffle tickets, ensuring returned entries could be processed quickly and accurately.

A promotional envelope and flyer for Child Bereavement UK charity, tied to Christmas, featuring a festive string of holiday lights, an entry form for a raffle, and details about how to donate and participate in the raffle to support grieving families
A Christmas raffle ticket from Child Bereavement UK with details on how to participate, including ticket prices and prize information, and a separate informational card underneath with charity information, rules, and contact details.

“…the campaign created a more approachable and positive interaction, while remaining sensitive to the charity’s work…”

Campaign deliverables
Direct mail pack including:

  • A4 personalised letter

  • Raffle tickets

  • Business Reply Envelope (BRE)

  • C5 outer envelope

  • Camera-matched tickets linked to individual donors

The outcome
By introducing an element of lightness through the raffle format, the campaign created a more approachable and positive interaction, while remaining sensitive to the charity’s work. This balance helped to:

  • Rebuild emotional connection with lapsed supporters

  • Increase donor confidence and willingness to re-engage

  • Encourage renewed participation in fundraising activity

Ultimately, the work helped re-establish meaningful relationships with supporters, laying the foundation for long-term donor value.

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