Two men at a breast cancer awareness event, one wearing glasses and a gray polo shirt, smiling and talking to the other who has his hand on his face. A pink and white banner for the Huntington's Disease Association is in the background.

Huntingtons Disease Association

Impact looks like… families feeling heard, not handled.

Huntington’s Disease Association
A UK-based charity dedicated to supporting people affected by Huntington's disease, a hereditary condition that progressively damages the brain. Providing specialist advice, care support, and advocacy for individuals and families, while funding research and raising awareness.

What they asked
An innovative design to communicate with families affected by Huntington’s disease with honesty, care, and trust, while also engaging supporters, thanking them for their continued generosity and showing the real impact their support makes through a vibrant, distinctive supporter brand.

What we did
Developed clear, compassionate direct mail and a supporter newsletter that balanced realism with hope,  designed to be read, trusted, and acted upon.

Colorful brochure with pink, green, and white sections, featuring photos of women and events, and text about community engagement and a festival.
A folded brochure or newsletter on a wooden surface featuring colorful sections with text, images of people outdoors, and infographics.
A flyer for Huntington's Disease Association featuring a group photo of diverse people at a festive event with balloons and holiday decorations, a blank rectangular space for a photo, and colorful text and graphics.

“Keeping donors engaged ensures the charity can continue its vital work…”

Campaign deliverables

  • C5 outer envelope

  • Business Reply Envelope (BRE)

  • Personalised extended A4 letter using variable data

  • A3 fold-out Impact Report sharing stories from families and demonstrating the impact supporters make possible


The Outcome
Compassionate communications strengthened trust with families and kept donors informed and engaged - showing the real impact of their generosity. Keeping donors engaged ensures the charity can continue its vital work, while staying true to the communities it supports.

“Thank you for your expertise, patience and exceptional client service on this mailing.

You’ve helped us manage a cross team project which often have unforeseen tensions and challenges. It’s also the single biggest mailing our charity has conducted in at least four years. Your approachability and clarity have made this process feel less daunting and enjoyable! 

We’re looking forward to seeing how our community respond to this piece of work and will be sure to keep you updated.”
— Client Feedback
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