A woman in a hospital bed with a bandaged arm and a head covering, is engaged in conversation with a visitor standing beside her. The visitor also wears a headscarf and is leaning on the bed. The setting appears to be a hospital or medical facility, with curtains and medical equipment visible in the background.

UK-Med

Impact looks like… care delivered where it is most needed.


UK-Med
A frontline medical charity that deploys emergency healthcare teams to conflict zones, disasters and humanitarian crises worldwide, delivering life-saving care where local health systems are overwhelmed or destroyed.

What they asked
To create a highly engaging and visual impact report for donors, demonstrating how their donations support emergency healthcare teams in crisis zones. They also needed highly effective emergency appeals that could quickly mobilise support when urgent situations arise.

What we did
Produced high-impact direct mail appeals combining personal testimony with clinical authority, designed to cut through the noise and prompt decisive support. Alongside this, we designed visually engaging impact reports that clearly communicated how donor contributions translate into real-world medical support. We also created a range of branded materials used by teams on projects around the world, including banners, apparel and lanyards, helping ensure a clear and consistent presence in challenging environments.

A printed brochure or informational flyer with blue, pink, and white sections, featuring images of healthcare and medical themes, including a healthcare worker and a child, and text regarding healthcare impact report.
Infographic titled 'Who you helped 2025 Responses' showing a timeline of humanitarian efforts including healthcare in Gaza, Ukraine, Sudan, Congo, Angola, Bangladesh, Syria, Jamaica, Ethiopia, Sierra Leone, and UK. Contains photos of medical patients, healthcare workers, and emergency services.
Three copies of a report titled "UK-MED Your 2024 Impact Report" with a cover photo of a smiling adult man holding a young boy, both smiling, against a blue background.
Open booklet with medical professionals in a tent, informational graphics, and a world map showing response areas.
A blue emergency response fund banner with a photo of surgeons in an operating room and a QR code for donations. The banner encourages donations to save lives and respond quickly to disasters.
Letter and donation form from UK-Med on a wooden table, with a pen nearby. The letter discusses healthcare efforts in Gaza, featuring a photo of a healthcare worker with a baby and another of a family at a UK-Med event.
A woman in a hospital bed talking to a worker in a blue jacket and hijab. The woman is lying on her side, with a pillow behind her, while the worker stands beside her holding the patient's hand. The room has a fan, laundry hanging, and a curtain in t
Two women hiking on a gravel trail in a green, open countryside with hills and mountains in the background under a partly cloudy sky.
A smiling woman in blue gloves smiling at a newborn baby lying on a hospital bed, with medical staff in the background. The image is part of a Gaza health crisis appeal by UK-Med with text 'Bringing hope to Gaza' and 'We save lives in emergencies.'

“…Visually engaging impact reports reinforced donor confidence…”

“I got my pack at the end of last week - it looks amazing! Our CEO called my manager to specifically say how good it looks - kudos!”
— Client Feedback

Campaign deliverables

  • Direct mail emergency appeals

  • Impact reports and creative design

  • Branded banners for field operations

  • Branded apparel for medical teams

  • Project lanyards and supporting materials

The Outcome

Clear, credible communications helped supporters understand the urgency and impact of their donations, strengthening trust and encouraging timely support. Visually engaging impact reports reinforced donor confidence, while branded materials created a strong, recognisable presence for teams delivering care in complex humanitarian settings around the world.

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