UK-Med

Creating a world prepared to help.

UK-Med believe in a world prepared to help when disasters hit. They train and deploy medical teams to save lives. Building stronger and more capable communities.

With our solid track record in direct mail across all sectors with a specialism in charitable causes Wodehouse were a natural choice for UK-Med who also have an office in Manchester. As usual we worked hard to secure a competitive quote for the client, ensuring all the requirements of the brief were met.

Key to the design of a Gaza Health Crisis Appeal pack was a thorough understanding of the supplied brand guidelines and implementation across various assets utilising an on-brand language of a bold colour palette and graphic style.

Informed by the brand manual we were asked to design every element of the pack with a free rein which would then receive feedback from the client. This was an excellent methodology and a favoured way of working.

The pack featured an "uplift piece" on the form of a DL insert. These are often used to summarise the main copy on the letter with a strong call to action, or to highlight a personal story in a distinct manner.

With many appeals for emergency relief in Gaza and Palestine vying for attention in the media, this was a striking design that did not forego the deeply compassionate message of medical professionals working on the ground.

We are delighted to announce with our strong portfolio representation in the charity sector Wodehouse have won a multi-way pitch to supply design and mailings for UK-Med.